Dead Automobile Companys and Cars/Trucks/4x4's(SUV's)

The REO Motor Car Company was a Lansing, Michigan based company that produced automobiles and trucks from 1905 to 1975. At one point the company also manufactured buses on its truck platforms.

REO was initiated by Ransom E. Olds during August 1904. Olds had 52 percent of the stock and the titles of president and general manager. To ensure a reliable supply of parts, he organized a number of subsidiary firms like the National Coil Company, the Michigan Screw Company, and the Atlas Drop Forge Company.

For more....

On a side note...
REOs in popular culture
The band REO Speedwagon took their name from the REO manufactured REO Speed Wagon light delivery truck, an ancestor of pickup trucks.